Amazon is preparing a major AI-powered transformation of Prime Video under the leadership of Executive Chairman Jeff Bezos. Through its internal Lighthouse project, the company aims to redesign the streaming platform with intelligent recommendations, natural-language search, personalized home screens, and smarter content discovery. The initiative reflects Amazon’s broader AI strategy and could redefine how millions of users discover and watch movies and TV shows worldwide. If successful, Prime Video may become one of the most advanced AI-driven streaming platforms in the entertainment industry.